Analytics

Engage your customers with the right offer, at the right
moment, on their preferred channel
Magik Analytics

Designed to empower CSPs to derive the maximum value from the incumbent data. Enable simplified, real-time, contextual & personalized engagements with your customers. MAGIK leverages powerful AI & Machine Learning techniques to predict the customer’s future behavior, churn propensity, prescribe the next best action/offer & personalize the engagements over customer preferred channels. It takes care of end to end data lifecycle management, making it possible to extract, ingest, organize, enrich, process, analyze, govern, externalize and securely data at a fast pace generating insights from data collected from various sources to identify evolving opportunities, spot hidden threats, uncover the changingcompetitive landscape and customer expectations, and respond proactively.

Features

  • Engage your customer better through AI powered analysis of data

     

    Prebuilt Data Science use-cases around Customer, Sales & Distribution and Financial Services domains

  • Benefit from a set of prebuilt Customer Journeys that guide you to effectively manage your customer through Acquisition, Growth and Retain stages

     

    Use A/B testing to test out multiple campaign variants and launch the best one in market

  • Integrated workflow capability enabling faster curation and reuse

     

    Design & deliver fit-for-purpose Data Lake to process structured, semi-structured & unstructured data

  • Complex Event Processing capability for real-time analytics of streaming data, enabling instant data driven decisions

     

    Intuitive Data Scientist Workbench helps identify new revenue enhancement opportunities & enhances customer experience

  • Ready integration with 45+ Ad Exchanges providing customer targeting capability over millions of websites

     

    Advanced data visualization & reporting tool for extensive business insights to take informed decisions

Products & Solutions